Dropshipping Policy Violation
How to appeal an Amazon dropshipping policy violation.
Amazon allows dropshipping only when you remain the seller of record on every order — identified on all packing slips and paperwork, and responsible for handling returns. This notice usually means an order shipped with a third party's branding or invoice instead of yours.
What triggers this notice
The most common trigger is retail arbitrage-style dropshipping: buying from a retail website or big-box store and having that retailer ship directly to the Amazon customer, so the buyer receives packaging or an invoice from the retailer instead of the seller.
What Amazon's reviewers want to see
Amazon's dropshipping policy requires the seller be the seller of record — packing slips, invoices, and returns must identify the seller, not a third-party retailer. The appeal should show the current fulfillment process now meets that bar (own packaging/slips, or a compliant supplier relationship where the seller is still the seller of record), not just that a specific bad order was fixed.
Common mistakes that get appeals rejected
- Fixing the one flagged order without changing the underlying fulfillment process.
- Not confirming the supplier will omit their own branding and invoices going forward.
- Treating this as a customer service issue instead of a fulfillment process issue.
Evidence and documentation to gather
- Sample of current packing slip/invoice showing your business as seller of record
- Supplier agreement or written instructions on packing requirements
- Proof of corrective action on the flagged order(s)
How long does it take?
Amazon commonly asks for more information on the first appeal if the Plan of Action doesn't clearly show the fulfillment process has changed — building that detail in up front avoids an extra round trip.
Timelines vary case by case — Amazon's own communication about your specific case is always the most reliable source.
Frequently asked questions
Is dropshipping banned on Amazon?
No — Amazon allows it as long as you're the seller of record on every packing slip and invoice, and you handle returns. The violation is about how it's fulfilled, not the arrangement itself.
What does Amazon mean by a 'boilerplate' request for more information?
When Amazon responds asking for more detail without explaining what's missing, it usually means the appeal didn't clearly show you understand how the fulfillment process caused the violation and what specifically changed.
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